A well-written job ad is your first interaction with potential candidates. It's the first opportunity for your company to showcase your culture and values in an appealing way. A well-written job description will attract attention to the job and company, resulting in more qualified applications and interviews.

A great job description contains crucial details regarding the hiring process, from beginning to end. This ensures that both you and the applicants are on the same page regarding what to expect. It can also help avoid ghosting and drop-offs as well as an efficient and fair hiring process for all parties involved.

Make sure you use a simple, clear language that is easy to comprehend for all kinds of people. Avoid jargons and cliches which can be confusing or even repel potential candidates. Make use of job ads to promote your diversity initiatives. Make sure the language you use does not exclude any person.

Also, don't not forget to mention the most important advantages and perks on your job postings. Include any benefits your company offers such as free lunches or a workplace with a great view, in your job description. These might be enough to convince a potential employee to choose your company over a competitor. You should also include any volunteer work or community involvement that your company is involved in. This is something many potential employees consider when deciding which business to apply to.